Friday, February 04, 2022

EZRA BROOKS 99 PROOF LAUNCHES IN THE UK AND EUROPE

The Kentucky based Lux Row Distillers, has announced the UK and European launch of its Ezra Brooks 99 Proof Bourbon.

Ezra Brooks 99 Proof Bourbon (49.5% ABV) which is charcoal filtered, is said to build upon the spicy, rye bourbon mash bill taste, of the brand’s flagship (40% ABV) expression.

Ezra Brooks 99 Proof Bourbon

The UK and European release of Ezra Brooks 99 Proof Bourbon, follows on from the success of its US launch in 2021, and in response to increased consumer demand for premium bourbons.

Commenting on the news, Greg Mefford, International Sales Director at Luxco, the owner of Lux Row Distillers, said: “We believe the refined style and honest flavour of Ezra Brooks is amplified in Ezra Brooks 99, giving consumers of the brand even more to connect to and we’re very much looking forward to introducing this elevated expression to the UK and European markets.”

Ezra Brooks 99 Proof Bourbon, will be available later this month from specialist retailers, for a RRP of £25.99.


Posted by Steve Rush