Wednesday, October 06, 2021

TULLAMORE D.E.W. LAUNCHES NEW TRAVEL RETAIL EXCLUSIVE

William Grant & Sons, has announced the launch of a new limited-edition Tullamore D.E.W. Irish Whiskey expression, exclusive to global travel retail.

Tullamore D.E.W. Rouge (40% ABV) is a 13 Year Old Irish single malt whiskey, which was initially matured in bourbon barrels before being finished in red wine casks from Bordeaux.

Tullamore D.E.W. Rouge

Tullamore D.E.W. Rouge, is said to be a union of Ireland’s whiskey-making excellence and France’s unrivalled wine traditions, which has resulted in the creation of a smooth and approachable Irish Whiskey, with the fruity aromas and full body of a Bordeaux redwhich wine.

Commenting on the new release, John Quinn, Tullamore D.E.W. Global Brand Ambassador said: “After maturing the single malt whiskey in Bourbon and Sherry casks for 13 years, it is carefully finished in ex-Pomerol casks, a renowned red wine from the Bordeaux region of France. It gives incredible fruity aromas and full body – with deep and luscious notes of ripe grape and soft tannin spice.”

He went onto say: “This is a very special liquid and one that we are incredibly proud to release. We are big admirers of France’s unrivalled distinction in wine production as we ourselves aspire to the same excellence in whiskey production. We are delighted to combine these unparalleled flavours and celebrate this fusion of craft from two countries to bring both whiskey and wine lovers a rich tasting experience.”

Tullamore D.E.W. Rouge, is now available exclusively from The Loop at Dublin Airport, for six months, ahead of a global travel retail rollout in April 2022. RRP: €58.00.


Posted by Steve Rush