Irish Distillers, has today announced the launch of a new Jameson expression.
Jameson Orange (30% ABV) is a spirit drink, which has been produced using a combination of triple-distilled Jameson Irish Whiskey and natural orange flavouring.
This latest release from the Midleton Distillery based brand, which is said to be a whiskey-focused, modern, low-sugar twist to the growing flavoured spirits category, was inspired by the classic Old Fashioned cocktail.
Commenting on the launch, Brendan Buckley, International Marketing Director at Irish Distillers, said: “The concept behind Jameson Orange was to create a product which would appeal to a growing audience of flavoured spirits fans, that draws on the quality and integrity of our award-winning triple distilled Irish whiskey.”
Brendan, went onto say: “Like Jameson Cold Brew and the forthcoming Jameson Lime & Ginger, Jameson Orange’s flavours are inspired by a classic whiskey cocktail, and we’re confident that this focus on taste and quality will appeal to a broad audience of whiskey fans, bartenders, and curious spirit drinkers.”
Jameson Orange, will be available in the UK later this month, for a RRP of £23.95.
Posted by Steve Rush