Scotch whisky specialist Douglas Laing & Co, has today announced and unveiled a rebrand for their Double Barrel malt Scotch whisky brand.
The Double Barrel range, which combines two single malts from two very different distilleries, is currently comprised of two bottlings; Islay & Highland and Speyside & Lowland, both of which are bottled at 46% ABV.
|Douglas Laing unveils rebrand for its Double Barrel range|
The Glasgow based company, chose to invest in the Double Barrel refresh following continued year on year growth since 2013.
The rebrand features a heavy-weight square bottle with intricate, hand-drawn illustrations bringing to life Scotland’s Whisky Regions. The Islay & Highland illustration depicts an Islay mermaid holding a single Highland thistle while the Speyside & Lowland packaging reveals a griffin – a symbol of power in Scottish mythology.
Commenting on the news, Cara Laing, Marketing Director at Douglas Laing said: “Our investment in this brand refresh allows us to take Double Barrel to the next level. We passionately believe in the spirit quality first and foremost but also in its unique positioning where opposites really do attract – sweetness and smoke, honey and heat, citrus and spice. We hope with this engaging new-look, Whisky enthusiasts around the world will be intrigued and enthused by this fusion of Single Malts from two very different Regions.”
The new look Double Barrel Malt Scotch Whisky range, is now available from specialist retailers, for a RRP of £45.00.
Posted by Steve Rush