Diageo, has today unveiled new sustainable packaging for its Talisker 10 Year Old, single malt Scotch whisky.
The new packaging, which is part of the spirits company’s wider sustainability action plan, has increased the recyclability of Talisker 10 Year Old to 99.8%.
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| Diageo unveils new sustainable packaging for its Talisker 10 Year Old |
Overall, the new packaging will reduce materials used by 28 tonnes across 2021, with a reduction of plastic components by 86%.
The pack overhaul is part of the Isle of Skye based brand’s ongoing commitment to sustainability. In 2020, Talisker announced its partnership with Parley, to uphold the commitment to support and protect 100 million square miles of marine ecosystems around the world by 2023.
Commenting on the news, Pranay Chandra, Malt Whisky Marketing Manager at Diageo, said: “Made on the shores of the Isle of Skye, Talisker is committed to its drive to protect the planet, ensuring our whiskies are produced sustainably. The new packaging will increase the recyclability of the Talisker portfolio significantly and we’re continuously seeking ways to achieve our sustainability goals.”
Pranay, went onto say: “Consumers are increasingly conscious of their own environmental impact, and we are dedicated to supporting and being a part of this. We understand that there is still more to do, however this is a significant step towards our goals of making all Talisker packaging recyclable by 2030, as well as working towards zero waste across our supply chain.”
The new look Talisker 10 Year Old bottles, are now available from malt.com for a RRP £40.49.
Posted by Steve Rush