Diageo, has today announced the reopening its Cardhu distillery and visitors centre, following a multi-million-pound revamp.
The new visitor experience celebrates the Speyside based distillery’s 200 year history and legacy as a pivotal part of the Johnnie Walker blended Scotch whisky story.
|Cardhu Distillery reopens its doors following revamp|
Cardhu is the third of the ‘Four Corner’ Johnnie Walker distillery experiences, which are single malt distilleries that represent Scotland’s four whisky making regions and contribute to the namesake blended Scotch whisky.
The news follows on from the revamp and reopening of two of its other ‘four corners’ distilleries; Glenkinchie in the Lowlands and Clynelish in the Highlands, as part of Diageo’s £185 million investment into the transformation of its Scotch whisky visitor experiences.
Following on from the launch of Johnnie Walker Princes Street later this Summer, the centre-piece attraction in the company’s ambition for whisky tourism in Scotland, the Caol Ila Distillery on Islay will be next to reopen in 2022, completing its ‘four corners’ story.
Commenting on the news, Cristina Diezhandino, Diageo Chief Marketing Officer, said: “Cardhu is a special whisky, a special distillery with a special history and heritage, and the investment we have made creates an exciting and engaging experience that will surprise and delight visitors whether they are local staycationers in the UK or tourists from around the globe when they are able to travel.”
Back in May, Diageo announced the reopening of its restored Brora distillery, which originally closed in 1983, as a part of an additional £35 million investment to bring its iconic Brora and Port Ellen distilleries back to life.
Posted by Steve Rush