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Wednesday, May 26, 2021

WATERFORD DISTILLERY ANNOUNCES ARTWORK PARTNERSHIP FOR ITS FLAGSHIP SINGLE MALT

The Waterford Distillery, has today announced a partnership with artist Leah Hewson, for the launch of its flagship whisky.

Leah, has created an original artwork for the bottle label of the distillery’s flagship single malt whisky; The Cuvée, which will be released in the autumn.

Waterford Distillery announces artwork partnership for its flagship single malt 

The artwork which is titled Binary Assimilation, is said to be a visual expression of the many layers and complexities within Waterford’s distillation process and reflects the immense sensory experience of terroir-driven whisky consumption.

Leah’s artwork was created by two computed generated images that are depicted in paint have been divided into strips and overlaid with opaque and transparent red and green stripes, and a neon squiggle in to create ’ambiguity and illusion’.

The artwork will feature on bottles of Waterford The Cuvée, which has been described by the distillery as “the definitive Waterford whisky” and has been created using 23 different single farm origin component single malts.

Commenting on the news, Mark Reynier, Founder and CEO of Waterford Distillery, said: “This is no ordinary whisky – it's our lodestar, a key milestone on our terroir-driven journey – our raison d'etre. Its vision, evolution derived from unprecedented logistics, merits an equally outstanding label. We commissioned one of Ireland’s leading artists, Leah Hewson, to create a contemporary image that was unlike another whisky label. One that shared the elemental construct, evoking vibrancy, a bold statement and a multi-layered feel. A label unlike any other, for a whisky unlike any other.”

Waterford’s unique methodology is terroir-driven. The concept, which is commonly practised by the world’s greatest winemakers, is based on the principle that factors such as weather, soil, and microclimate influence the flavours found in barley and the whisky made from it.


Posted by Steve Rush