The West London based Bimber Distillery, has today announced the launch of a new collection of whiskies, in partnership with Transport for London.
The Spirit of the Underground Collection, is an ongoing collection of single malts, that celebrate the heritage and diversity of the distillery’s home city, with each bottle featuring a different station on the London Underground network.
|The Spirit of the Underground Collection|
Each release features stunning iconography presenting a unique piece of London’s history, and comes adorned with an eye-catching label and packaging design that observes the significance of each station’s location.
The four initial releases of the collection; Waterloo (58.3% ABV), Baker Street (58.1% ABV), Kings Cross St Pancras (58.5% ABV) and Oxford Circus (58.8% ABV), have all been matured in American Oak ex-bourbon cask.
With 270 stations on the network to select from, The Spirit of the Underground Collection is intended to grow alongside Bimber. New expressions will be added in batches (four single casks at a time) populating each of the Underground’s 11 lines and reflecting the vibrancy and multiplicity of the stations and locations throughout the capital city.
Commenting on the launch, Matt McKay from Bimber, said: “We’re delighted to unveil this exciting new partnership and the first expressions of The Spirit of the Underground Collection. As we approach the fifth anniversary of our spirit, this collaboration with Transport for London celebrates both one of the great engineering projects of the past 200 years and the ongoing development of our spirit. Bimber is very much a product of London and we’re thrilled to showcase our single malt whisky in this most incredible way.”
Limited to around 250 bottles per release, the first batch of The Spirit of the Underground Collection whiskies, will be available later this month from Bimber’s online shop, for a RRP of £125.00 each.
Posted by Steve Rush