Irish Distillers, has today announced the opening of its Jameson TasteHouse, at The Loop, in Terminal 2 at Dublin Airport.
After entering the ‘Top 10 Global Brands in GTR in 2019’
according to IWSR, Jameson, is now strengthening its presence in the channel by
offering travellers what is described by the brand, as: "an exciting shopping
experience that is set to become a must-visit destination."
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| Jameson TasteHouse at Dublin Airport Terminal 2 |
The store stands out within the retail offering in Dublin Airport’s Terminal 2, with its striking outside wall displays of Jameson Original and iconic angel wings sculpture. Bringing to life an elevated offering of retail theatre, the TasteHouse also boasts an original hand-blown stained-glass artwork created by a local Irish artist, James Earley, which visitors can discover inside the store.
The TasteHouse aims to immerse travellers into the world of
Jameson, addressing evolving consumer expectations for a memorable and engaging
shopping experience, in line with clean retailing practices.
The store offers a ‘wave and learn’ digital element,
enabling shoppers to know more about products using touchless technology.
Products showcased in this experience include the recently launched travel
retail exclusive Jameson Triple Triple, as well as The Irish Whiskey Collection
and brand home exclusive Jameson Crested x Eight Degrees.
Travellers will also be able to explore the wider whiskey
portfolio from the Midleton Distillery, including craft and prestige brands
such Midleton Very Rare and Redbreast.
Commenting on the news, Conor McQuaid, CEO and Chairman at
Irish Distillers, said: “This is an incredibly exciting time for Jameson in
GTR. In 2019, we entered the illustrious list of the ‘Top 10 brands’ sold in
the channel, an achievement that can be credited to our portfolio innovations,
including Black Barrel and Triple Triple, but above all, to soaring consumer
interest and demand for Irish whiskey. We are proud to launch our TasteHouse at
Dublin Airport, where travellers can be immersed in and enjoy one of the
strongest brands on the spirit scene."
The Jameson TasteHouse at Dublin Airport Terminal 2, is now
open and receiving visitors, Covid-19 restrictions permitting.
Posted by Steve Rush