Tuesday, March 30, 2021


The Famous Grouse, has today announced the launch of a new limited-edition label, to celebrate the blended Scotch whisky brand’s role as the Official Sponsor of The British & Irish Lions.

The one-off design sees the iconic label of The Famous Grouse transformed to read ‘The Famous British & Irish Lions’.

The Famous Grouse launches new limited-edition label

Following more than 30 years of involvement with the sport of rugby, the limited-edition bottle aims to drive engagement with fans across the UK throughout the tour, championing the games unparalleled sportsmanship and camaraderie.

The limited-edition label forms part of The Famous Grouse The Spirit of Rugby campaign, following the announcement that the brand will also be the Official Partner of Premiership Rugby, SA Rugby, and Glasgow Warriors.

Commenting on the news, Chris Anderson, Head of Edrington Brands, said: “The Famous Grouse has been investing in the sport of rugby for 30 years, and we are very proud to reaffirm our commitment to this great game with the launch of this limited-edition bottle. On sale throughout the British and Irish Lions tour the bottle will enable us to celebrate the pride and camaraderie we see on the rugby pitch every matchday.”

The new limited-edition label bottling is now available from Tesco, ahead of a wider release in April. RRP; 1L £20,00 - 70cl £17,00 – 35cl £10,00 and 20cl £6,00.

Posted by Steve Rush