Wednesday, March 10, 2021

THAT BOUTIQUE-Y WHISKY CO LAUNCHES NEW AUSTRALIA SERIES

Atom Brands, has today announced the launch of the first ever full range of Australian whiskies from its ‘That Boutique-y Whisky Company’ brand.

TBWC Australia Series, is comprised of eight new expressions, from distilleries including Starward and Bakery Hill.

That Boutique-y Whisky Company Australia Series

This latest series, follows on from the success of the inaugural TBWC World Series and World Rye Series, which launched in 2020.

TBWC Australia Series, is comprised of:

Black Gate 3 Year Old Single Malt - £109.95

Belgrove 4 Year Old Rye - £139.95

Tin Shed 3 Year Old Single Malt - £99.95

Fleurieu 3 Year Old Single Malt - £99.95

Killara 2 Year Single Malt - £169.95

Riverbourne 3 Year Old Single Malt - £99.95

Starward 3 Year Old Single Malt - £69.95

Bakery Hill 5 Year Old Single Malt - £138.95

In addition to the TWBC bottlings, Atom Brands has also announced the launch of two Australian releases from its ‘That Boutique-y Rum Company’; Black Gate 3 Year Old - £65.95 and Riverbourne 3 Year Old (Australia exclusive) - £68.95.

Commenting on the news, Sam Simmons, Head of Whisky at Atom Brands, said: “We are so proud, and feel so lucky, that Boutique-y has the respect of peers and pioneers across the whisky world, that we’ve fostered relationships with the flavour makers behind each malt and rye whisky in this Australia Series to be able to put together a range like this."

He went onto say: "Take note of these distillery names, it may be the first time you’ve heard some of them, but it will not be the last. While I think it’s fair to say that most of the world is just waking up to the fact that Australian whisky is on the map at all, I would dare say that these whiskies, and the future of whiskies from down under, may turn the world upside down. Literally flipping the hegemonic order on its head, with Australia at the top of the pile in the 21st century.”

That Boutique-y Whisky Company Australia Series, will be available later next month from specialist retailers, including Master of Malt.


Posted by Steve Rush