Loch Lomond Whiskies, has today announced a new partnership and sponsorship agreement with PRO14 Rugby, which includes the inaugural Rainbow Cup featuring teams from Scotland, Ireland, Wales, Italy and South Africa.
As the Official Spirit of PRO14 Rugby, the brand will showcase its range of single malt Scotch whiskies at match venues and digitally throughout the season.
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| Loch Lomond announces new rugby sponsorship deal |
In addition, the Loch Lomond Whiskies logo will feature on the match officials’ shirts, digital pitch branding and the distiller will support some exciting initiatives aimed directly at helping fans engage with the game, players, coaches and clubs that they support.
In keeping with Loch Lomond Group’s wider sponsorship portfolio, making positive impacts on communities is at the heart of all its partnerships and sponsorships.
Loch Lomond’s ambition is to complement its sponsorship of The Open Golf Championship through The R&A and its sponsorship of Scottish football through the SPFL by delivering meaningful and fun activities for all rugby supporters, as well as working with the clubs to donate part of its profits from new special edition whiskies.
Commenting on the news, Colin Matthews, CEO at Loch Lomond Whiskies, said: “What attracted us to partner with the PRO14 Rugby as its Official Spirit was not only the professionalism and ambition of Martin Anayi and his team at PRO14 Rugby, but also the quality of the tournament and all of the participating teams as well as a shared passion for a commitment to attaining excellence.”
He went onto say: “Much like our other sports partnerships, our sponsorship of PRO14 Rugby will centre on contributing to the true spirit of the sport. We passionately believe that participation and interest in sport can make a real positive difference to individuals, groups and communities and so we are committed to leveraging our new association with PRO14 Rugby to support the wider rugby community.”
In addition to PRO14 Rugby and The Open Golf Championship, Loch Lomond Whiskies sponsorship portfolio also includes the Women’s British Open and Scottish PGA.
Posted by Steve Rush