Chivas Brothers, has announced the launch of its first lower ABV expression, from it’s Ballantine’s blended Scotch whisky brand.
Ballantine’s Light (20% ABV) is a spirit drink, which has been crafted by the Ballantine’s blending team, led by Master Blender Sandy Hyslop.
This latest release, has been created to for the growing number of spirit drinkers who want to cut down their alcohol consumption and drink more mindfully, without missing out on the social enjoyment of a drink shared with others.
Ballantine’s Light, which is the result of months of experimentation with different whisky bases and additional flavours, is said to deliver notes including juicy green apple, pink grapefruit and orange zest.
Commenting on the launch, Sandy Hyslop, Ballantine’s Master Blender, said: “We wanted to offer Scotch fans an alternative, more mindful drinking option, and were inspired by our founder George Ballantine who, as early as 1827, was innovating and breaking conventional codes of whisky.”
He went onto say: “Ballantine’s drinkers are known for their great taste, so we worked tirelessly to ensure that Ballantine’s Light would be light in nothing but alcohol. The result is a lower-ABV expression that is full of flavour – and unmistakeably Ballantine’s – and reaffirms our belief that there’s no wrong way to enjoy Ballantine’s”.
Ballantine’s Light, will launch exclusively in Spain later this month, for a RRP of €12,45.
Posted by Steve Rush