The Edinburgh based boutique spirits company Wemyss Malts, has today unveiled a new look for its core range of blended malt Scotch whiskies, as part of a brand refresh.
The new Wemyss Malts ‘The Hive’, ‘Spice King’ and ‘Peat
Chimney’ bottles, are said to deliver a bold and colourful new look, that matches
the vibrant taste and vivid personalities of the whiskies.
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| Wemyss Malts unveils new look for its core range |
All three whiskies, which continue to be bottled at 46% ABV and are non-chill-filtered, come presented in a new bespoke decanter, with ornately illustrated labels and gift cartons.
Commenting on the news, William Wemyss, Founder &
Director of Wemyss Malts, said: “Not all whisky tastes the same and not all
whisky drinkers are the same. Scotland offers a wide spectrum of malt whisky
with a vast diversity of flavours, and this wealth of variety is celebrated
across our newly relaunched core range.”
He went onto say: “We don’t overly focus on the
distilleries, regions or complex terminology but prefer instead to concentrate
on what’s important; the natural flavours found in each of our malt whiskies.
The Wemyss Malts Core Range has been carefully crafted and blended from single
malts from across Scotland to represent one of the key flavour profiles, giving
each a distinct personality. And just like our consumers, our drinks are
crafted to suit each personality type whether that is invitingly sweet,
complexly spicy or gently smoky.”
The new look Wemyss Malts core range, will be available later
this month from specialist retailers, for a RRP of £39.95 each.
Posted by Steve Rush