The Macallan, has today announced the launch of a new collaboration with globally acclaimed, American graphic designer David Carson, to create what is described as a powerful and disruptive creative campaign for the festive season.
Featuring artwork in David Carson’s signature iconoclastic style, the campaign focuses on a selection of five distinctive single malt whiskies, which reflect the uncompromised pursuit of excellence which has driven The Macallan since 1824.
|The Macallan launches new festive artwork collaboration|
Each of The Macallan expressions featured in the campaign; Double Cask 12 Years Old, Sherry Oak 18 Years Old, Sherry Oak 25 Years Old, Rare Cask and Estate, are also said to share key characteristics with David Carson and his award-winning work including uniqueness, innovation, craftsmanship and complexity.
Commenting on the news, Jaume Ferras, Global Creative Director for The Macallan, said: “David Carson is an extraordinary visionary whose ground-breaking graphic designs continue to excite and inspire to this day. Like The Macallan, he is renowned for his unique style and mastery of his trade. Working with him has been an incredible process and we look forward to revealing the results of our collaboration over the festive season.”
The campaign designs which include the straplines ‘I love it’, ‘Nothing less will do’, ‘You don’t have to’ and ‘You know me so well’, will be published digitally and in print, with David’s name and signature appearing on all communications throughout the course of the campaign.
Posted by Steve Rush