Wednesday, November 11, 2020


Diageo, has announced the launch of a new festive bottle design, for its Haig Club Clubman, single grain Scotch whisky.

The limited-edition design for the whisky which was created in partnership with David Beckham, is said to give the brands distinct blue square bottle design, a festive twist with its abstract Christmas bauble imagery.

Haig Club launches new festive Clubman bottle design 

Commenting on the news, Ellie Deans, Haig Club Brand Manager at Diageo, said: “Each year, Christmas represents endless opportunities for retailers to create excitement and drive sales and with this year’s Christmas set to be noticeably different, the power of a gift has never been so important as people look to connect with friends and family at a distance.”

Ellie went onto say: “Since launching five years ago, Haig Club has helped to define a new era in whisky and attract a new demographic of whisky drinkers to the category. With its smooth, light flavour and striking new bottle design, the limited-edition Haig Club Clubman makes an excellent addition to shelves this Christmas.”

The new festive limited-edition Haig Club Clubman bottle, is now available from Tesco, Sainsbury’s, Asda, Waitrose, Co-Op and other major UK supermarkets, for a RRP of £25.00.

Posted by Steve Rush