Diageo, has announced the launch of a new festive bottle design, for its Haig Club Clubman, single grain Scotch whisky.
The limited-edition design for the whisky which was created in
partnership with David Beckham, is said to give the brands distinct blue square
bottle design, a festive twist with its abstract Christmas bauble imagery.
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| Haig Club launches new festive Clubman bottle design |
Commenting on the news, Ellie Deans, Haig Club Brand Manager at Diageo, said: “Each year, Christmas represents endless opportunities for retailers to create excitement and drive sales and with this year’s Christmas set to be noticeably different, the power of a gift has never been so important as people look to connect with friends and family at a distance.”
Ellie went onto say: “Since launching five years ago, Haig
Club has helped to define a new era in whisky and attract a new demographic of
whisky drinkers to the category. With its smooth, light flavour and striking
new bottle design, the limited-edition Haig Club Clubman makes an excellent
addition to shelves this Christmas.”
The new festive limited-edition Haig Club Clubman bottle, is
now available from Tesco, Sainsbury’s, Asda, Waitrose, Co-Op and other major UK
supermarkets, for a RRP of £25.00.
Posted by Steve Rush