Talisker Whisky and Parley for the Oceans, have announced a new collaborative three-year initiative, to help restore and protect the health of underwater forests on coastlines.
The new partnership will support the preservation and protection of 100 million square meters of marine ecosystems around the world by 2023.
|Talisker announces new collaboration to help preserve underwater forests and coastlines|
With an initial focus on projects protecting kelp forests along the coasts of Scotland, the home of Talisker, they will collaborate worldwide with NGO’s working alongside local communities for the preservation of protected areas, reserves and sanctuaries.
The partnership supports Parley’s mission to raise awareness for the beauty and fragility of the oceans and will work to restore, preserve and protect them for future generations.
The partnership supports Parley’s mission to raise awareness for the beauty and fragility of the oceans and will work to restore, preserve and protect them for future generations. As of a 2018 study, only 13% of the world’s oceans are classified as truly wild, or unaltered by intense human activity.
Commenting on the news, Pedro Mendonca, Diageo Global Reserve Director, said: “Our connection with the ocean goes back hundreds of years and started when our founders, the MacAskill brothers, stepped onto the shores of Skye to set up our Talisker distillery. Every single day, our whisky is influenced by the spirit and energy of the vast ocean that surrounds us. It forms an important part of who we are, and so naturally we feel it is our responsibility to help protect one of the most important ecosystems of our planet."
He went onto say: "In our partnership with Parley we are unified in our shared love for the oceans and our joint commitment to support their preservation for future generations. We both believe that the power for change lies in the hands of brands and consumers and given there is a choice – we want to be able to instil action and drive change together.”
Talisker and Parley will also launch a public fundraising campaign to celebrate the Talisker Whisky Atlantic Challenge – a 3000-mile rowing race across the Atlantic. As part of the initiative they will invite adventurers to join in and take on personal challenges linked to the ocean with the goal of raising funds for Parley initiatives.
Posted by Steve Rush