Tuesday, October 20, 2020


Beam Suntory, has announced the launch of a new Jim Beam bourbon expression, exclusive to Global Travel Retail.

Jim Beam Lineage (55% ABV) is a 15 Year Old Kentucky Straight Bourbon, which has been matured in charred American white oak barrels.

Jim Beam Lineage

This latest Jim Beam bottling, which is the first collaboration between the brands 7th and 8th generation family distillers, was created by seventh-generation Beam Family Master Distiller, Fred Noe and his son Freddie.

Jim Beam Lineage, which is said to deliver notes of spice, vanilla and caramel, is also the first bottling from the brand to feature Freddie’s name.

Commenting on the launch, Fred Noe said: “Lineage represents a significant moment in the history of Jim Beam. Not only is it a collaboration between the seventh and eighth generation of distillers in our family, but it’s a blend of the past, the present and the future. Having spent a lot of time exploring travel retail outlets in my time, it was important to me to offer something special to travellers – especially during these trying times. Launching a product exclusively to travel retail is not something we often do, so we are excited to bring such a unique expression to our friends in airports across the world.”

Jim Beam Lineage, will be available early next year through Global Travel Retail, for a RRP of $250.00.

Posted by Steve Rush