Hunter Laing & Co, has announced and unveiled a brand refresh, for its Hepburn’s Choice range of single malt Scotch whiskies.
Each single cask or small batch bottling in the Hepburn’s Choice range, which are all bottled at 46% ABV, are said to showcase the characteristics of a particular Scottish distillery.
The colours of the new design denote the whisky region of the distillery, giving consumers a quick and handy reference as to flavour profile.
The range is named in honour of the company directors’ late maternal grandfather, William Hepburn, who travelled the globe with his role in the Diplomatic Service. The new design harks back to the 1960s and William’s heyday, when he lived in places as diverse as Hong Kong, Istanbul, and Nairobi.
Commenting on the news, Scott Laing, Business Development Director at Hunter Laing, said: “The new look of Hepburn’s Choice is colourful, eye-catching and exciting, which we know will create intrigue with loyal fans of the range and whisky enthusiasts around the world.”
He went onto say: “My grandfather’s long experience of attending embassy functions gave him a fine sense of appreciation for his homeland’s whiskies. We believe these bottlings would indeed have been ‘Hepburn’s Choice’.”
The new look The Hepburn’s Choice range, will be available later this month from specialist retailers.
Posted by Steve Rush