Monday, July 27, 2020

JOHNNIE WALKER ANNOUNCES THE LAUNCH OF 200TH ANNIVERSARY BOTTLINGS

Diageo, has today announced the launch of four new Johnnie Walker releases, that celebrate 200 years since the whisky maker’s founder John Walker, first threw open the doors to a small grocery store in Scotland.

All four of the whiskies, which feature a new bottle design, are said to be a celebration of the journey, pioneering spirit and dedication to quality that was started by John Walker all those years ago.
Johnnie Walker announces the launch of 200th Anniversary bottlings

Johnnie Walker Blue Label 200th Anniversary Limited Edition (40% ABV) Features bespoke illustrations that bring to life the bold journey and pay homage to some of the great cities and countries that have been part of the Johnnie Walker story.

Johnnie Walker Blue Label Legendary Eight (43.8% ABV) Each of the whiskies selected for this blend, where hand selected from eight distilleries that all existed when John Walker made the first steps on his journey, including some very rare expressions from long-closed “ghost” distilleries.

John Walker & Sons Celebratory Blend (51% ABV) This release is inspired by a breakthrough moment in John Walker & Sons’ history - the launch of Old Highland Whisky in the 1860s. This whisky is inspired by the flavours found in the Walker family’s grocery store in the 1860s and uses whiskies from distilleries which were operating at that time.

John Walker & Sons Bicentenary Blend (46% ABV) This release whisky is said to be a sensorial journey down the fragrant aisles of John Walker’s original grocery store in Scotland. All the component parts in this blend have been aged for at least 28 years, and includes whiskies from long-closed “ghost” distilleries such as Pittyvaich, Cambus and Port Ellen.

Commenting on the news, Jim Beveridge, Johnnie Walker Master Blender, said: “Each of these exclusive releases bring a fresh perspective to our 200th anniversary story and are the perfect way to celebrate this huge moment for Johnnie Walker. It feels very apt to be announcing them this week to coincide with John Walker’s birthday.”

All four of the 200th Anniversary bottlings will be available from October. Markets and RRP’s (tbc).

Posted by Steve Rush