The new bottle which is made entirely from sustainably
sourced wood, will initially roll out across Diageo’s Johnnie Walker Blended
Scotch whisky range in 2021.
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| Diageo launches world's first sustainably sourced wood based spirits bottle |
The news comes as Diageo announces that it has launched a
new partnership with Pilot Lite, a venture management company, to launch Pulpex
Limited, a new world-leading sustainable packaging technology company.
Pulpex Limited has developed a ‘first-of-its-kind’ scalable
paper-based bottle designed and developed to be 100% plastic free and expected
to be fully recyclable. The bottle is made from sustainably sourced pulp to
meet food-safe standards and will be fully recyclable in standard waste
streams.
The technology will allow brands to rethink their packaging
designs, or move existing designs into paper, whilst not compromising on the
existing quality of the product.
Commenting on the news, Ewan Andrew, Chief Sustainability
Officer at Diageo, said: “We’re proud to have created this world first. We are
constantly striving to push the boundaries within sustainable packaging and
this bottle has the potential to be truly ground-breaking. It feels fitting
that we should launch it with Johnnie Walker, a brand that has often led the
way in innovation throughout its 200 years existence.”
To ensure that the technology can be used in every area of
life, Pulpex Limited has established a partner consortium of world leading FMCG
companies in non-competing categories including Unilever and PepsiCo, with
further partners expected to be announced later in the year.
Posted by Steve Rush