Luxco, which owns Lux Row Distillers and Limestone Branch Distillery in Kentucky, is prioritising the UK market as part of its European expansion strategy.
|Luxco appoints new UK Distributor|
Lightbox Brands, will become the official UK distributor for the Lux Row Distillers whiskey brand Ezra Brooks, as well as Limestone Branch Distillery's Yellowstone and Minor Case whiskey brands.
The East London brand building specialist, will also be responsible for distribution of Luxco’s 100% agave tequila brand Exotico, which it produces at its DGL Destiladores distillery in the highlands of Jalisco in Mexico.
Commenting on the news, Greg Mefford, International Sales Director at Luxco, said: “Despite the general industry disruption caused by COVID-19, we wanted to push on with our plans to grow the UK market and Lightbox Brands are a natural choice to do this. They understand and value the provenance of our liquids, and the opportunity to leverage brand heritage to cut through in a very crowded market. We’re confident they’ll grow our footprint throughout the UK by matching up the great flavours and stories behind our brands to appeal to a market that’s increasingly looking to discover new spirits.”
Last year, Luxco saw its total European sales rise by 22% in value.
Posted by Steve Rush