Wednesday, June 17, 2020


In addition to being the official spirit of ‘The Open’ golf championship, Loch Lomond Whiskies has announced a new five-year partnership with the European Tour.

The partnership with the European Tour, will see the distillery’s range of single malt Scotch whiskies, become ‘The Spirit of the Tour’ throughout the duration of a new UK Swing event.

Loch Lomond announces new European Tour golf partnership

As part of the new relationship, Loch Lomond Whiskies’ hand sanitiser will be available on every tee during each of the six UK tournaments when the European Tour returns to action in July.

The Loch Lomond Group, were one of the first spirits companies in the world to utilise their existing resources and infrastructure to make hand sanitiser, to help and support those in need during the Covid-19 pandemic.

As an official partner of the European Tour’s UK Swing, Loch Lomond Whiskies will also support the launch of the new ‘Golf for Good’ initiative which will underpin all European Tour events in 2020 by making a positive impact in the communities where the European Tour plays – and the wider world of golf - rewarding heroes of the pandemic such as front line workers, and promoting the many health benefits that golf offers to everyone.

Commenting on the news, Colin Matthews, CEO of Loch Lomond Group, said: “The European Tour is one of the most internationally recognised and respected golf bodies in the world and we are delighted to become a key partner of the UK Swing. This new association further extends our already very successful association with the game of golf through our existing sponsorship agreement with The R&A for both The Open and The Women’s British Open and The PGA and allows us to support the launch of the European Tour’s excellent 'Golf for Good' initiative.

Following the suspension of the season due to the global Covid-19 pandemic, the European Tour will return to action initially behind closed doors in July with two events in Austria - the Austrian Open and Euram Bank Open - immediately followed by the UK Swing.

The first tournament in the UK Swing is the Betfred British Masters hosted by Lee Westwood, which will be played at Close House, from Wednesday July 22nd to Saturday July 25th.

Posted by Steve Rush