The new look is said to be inspired by the Speyside distillery’s history and traditional approach to making their multi-award-winning single malt whisky.
|Benromach unveils new packaging refresh|
The new look follows a string of recent awards for the distillery. In May, Benromach 15 Years Old received a Double Gold medal and Benromach 10 Year Old a Gold medal, at the San Francisco World Spirits Competition.
Commenting on the news, Andrew Hannah, Head of Brand at Benromach, said: “We took inspiration for our new look from the hand-painted sign that used to adorn the roof over the kiln, along with the distinctive red doors around the distillery and the iconic red-brick chimney. The design aims to convey the genuine handcrafted care that goes into Benromach and to serve as a promise that every drop is made in Forres using just four ingredients: barley, water, yeast and the expertise of our distillers. Although the design for Benromach has changed, the character, taste and quality of our award-winning single malts remains the same.”
The new look Benromach 10 Year Old, 15 Year Old and 2009 Cask Strength Vintage bottlings, are now exclusively available from The Whisky Exchange for the next three months, before being rolled out to other specialist retailers.
Posted by Steve Rush