Monday, March 09, 2020

JOHNNIE WALKER LAUNCHES NEW LIMITED EDITION TO HONOUR ITS MASTER BLENDER

Diageo, has today announced the launch of a new limited-edition Johnnie Walker expression, in honour of its Master Blender Jim Beveridge's 40 years in the whisky industry.

Johnnie Walker Master's Ruby Reserve (43% ABV) has been produced using whiskies that are at least 40 years old, from the Cambus, Carsebridge, Pittyvaich, Port Ellen, Talisker, Royal Lochnagar, Glendullan and Cragganmore distilleries.

Johnnie Walker Master's Ruby Reserve

Jim Beveridge personally selected eight rare whiskies, some from now closed ‘ghost’ distilleries, that are said to evoke his earliest whisky-making memories, to create a unique Scotch that provides a window into his distinguished career.

Commenting on the news, Jim said: "Every whisky that has gone into the creation of this new expression holds a special place in my heart. I worked at each of these distilleries during various points of my career and the flavours and smells of those whiskies transport me back to very happy times throughout my career at Johnnie Walker.”

He went onto say: "The 'ghost' whiskies from Cambus, Carsebridge and Pittyvaich bring layers of rich fruit flavour. We've combined this with the flavours of dark chocolate, plums and cherries found in the wonderfully aged expressions of Royal Lochnagar, Glendullan and Cragganmore and the soft aromatic sea salt notes of Talisker and Port Ellen – creating a beautiful, full-bodied whisky."

In addition to marking Jim's ruby anniversary, in 2020 Johnnie Walker will be celebrating 200 years with a number of new releases and the opening of Johnnie Walker Princes Street - a landmark visitor experience in the heart of Edinburgh.

Limited to 398 bottles, Johnnie Walker Master's Ruby Reserve, will be available later this month from specialist retailers, for a RRP of £15,000.

Posted by Steve Rush