The Dalmore 28 Year Old (51.8% ABV) which has been matured in a combination of American white oak ex-bourbon casks and Graham’s Tawny Port pipes, will be available exclusively in Asia travel retail.
|The Dalmore 28 Year Old|
In addition to the Dalmore 28 Year Old, the Highland based distillery has also announced the launch of a special edition pack for its King Alexander III bottling.
The release of the Dalmore 28 Year Old and the King Alexander III special pack, will be supported by high-profile and eye-catching activation campaign, with dedicated in-store stands in key airports such as Taiwan Taipei, Singapore Changi, Hong Kong International Airport, Vietnam, Macau, China, Dubai International Airport and London Heathrow Terminal 3, and amplified on social media.
Commenting on the news, Richard Trimby, Travel Retail Director at Whyte & Mackay, said: “Whyte & Mackay is dedicated to ongoing innovation and supporting customers with impactful and exciting special editions which drive penetration, conversion and spend. This is what has made the company such a driving force in this market and sector today.”
He went onto say: “Both of these offers have been extremely well received by our retail partners around the world as they look to make the most of the opportunity presented by Chinese New Year to satisfy Asian travellers with the ideal gift to mark the holiday.”
Limited to 1,300 bottles, The Dalmore 28 Year Old, will be available later this month through Asia travel retail outlets, for a RRP of $1,800.00.
Posted by Steve Rush