Thursday, August 29, 2019


Pernod Ricard, has announced that it has entered into an agreement to acquire the US based Castle Brands Inc, for $223 million.

This latest acquisition by the French drinks giant, which owns spirits brands including The Glenlivet Scotch whisky, Beefeater gin and Havana Club rum, further cements the company’s move into the American whiskey market, following its recent acquisitions of the Firestone & Robertson Distilling Co and Rabbit Hole Whiskey.

Jefferson's Bourbon parent company acquired by Pernod Ricard

Back in December 2016, Pernod Ricard announced its return to the American whiskey market, by buying a majority stake in the West Virginia based, Smooth Ambler Spirits Co.

Commenting on the news, Alexandre Ricard, Chairman and Chief Executive Officer of Pernod Ricard, said: “Through this acquisition we welcome this great brand portfolio, in particular, Jefferson’s Bourbon whiskey, to the Pernod Ricard family. Bourbon is a key category in the US which is our single most important market. This deal aligns well with our consumer-centric strategy to offer our consumers the broadest line-up of high-quality premium brands. As with our American whiskies Smooth Ambler, Rabbit Hole and TX, we would provide Jefferson’s a strong route to market and secure its long-term development, while remaining true to its authentic and innovative character.”

In addition to Jefferson’s Bourbon, the Castle Brands spirits portfolio includes, Knappogue Castle Irish whiskey and Goslings rum.

Posted by Steve Rush