The news completes the key regulatory approvals for a range of new Johnnie Walker visitor attractions, including a global flagship visitor experience in Edinburgh and the transformation of four distilleries; Glenkinchie, Caol Ila, Clynelish and Cardhu, as part of a £150 million investment in Scotch whisky tourism.
|Diageo granted planning permission for Cardhu Distilley transfornation|
The investment by Diageo, will not only create the Johnnie Walker distillery experiences, but will also include the upgrade the company’s other eight single malt distillery visitor attractions across Scotland. A further £35 million has been investment to reopen the iconic distilleries of Port Ellen and Brora.
Commenting on the news, David Cutter, Chairman of Diageo in Scotland, said: “We are delighted to have received planning permission for the transformation of Cardhu Distillery in Speyside. This gives us the green light on all of our key Johnnie Walker tourism investment projects from Edinburgh to the four corners of Scotland. Together these locations will create a unique Johnnie Walker tour of Scotland, encouraging visitors to the capital city to also travel to the country’s extraordinary rural communities.”
The latest planning approval came after Johnnie Walker last week reported a strong year of global growth with sales increasing by 7%. Johnnie Walker is Scotland’s largest global exported consumer brand with seven bottles exported around the world every second.
Posted by Steve Rush