The Macallan Boutique, is part of a multi-million-pound investment that will see the Speyside based whisky brand open a number of stores in select key cities and airports across the globe.
|The Macallan Launches its first Boutique store|
The first store in Dubai, at the world’s busiest airport, has been opened in partnership with award winning fine wine and spirit retailer, Le Clos.
The Macallan Boutiques, are said to bring the heritage and prestige of the brand to life. The Boutique concept draws heavily from The Macallan Estate, using architecture, aesthetics and materials and immersive features, that are distinct to their new £140m state of the art distillery, which opened in 2018.
Commenting on the news, Suzy Smith, Managing Director for Edrington Global Travel Retail, said: “It has been a year since we opened the doors of our new distillery and visitor experience, which was one of the most exciting moments in our history as a brand. The next chapter in our story is the launch of our Boutique programme, which will bring whisky-lovers across the world even closer to our home on Speyside. Each store will be a gateway to the world of The Macallan, from the stunning cinematography of the Easter Elchies estate to the exceptional whisky available to taste."
She went onto say: “As we continue to roll out these Boutiques globally, we hope more people are able to catch a glimpse into the home of the world’s most valuable single malt. Partnering with Le Clos to open the first new outlet will allow us to deliver a true luxury shopping experience for travellers in our product offering and through exceptional service.”
The Macallan Boutique in Dubai will offer a carefully curated range of rare and exclusive whiskies, some of which will be exclusive to the Boutique stores. Highlights will include rare bottlings from their Masters of Photography, Golden Age of Travel and Exceptional Single Cask ranges.
Posted by Steve Rush