The new look packaging, is said to celebrate Glenfiddich’s maverick beginnings and family-run heritage and combines it with a more sophisticated and refined look.
|Glenfiddich unveils new packaging for its 12 and 15 Year Old expressions|
The 12 Year Old has been rebranded as ‘Our Original Twelve’ and the 15 Year Old ‘Our Solera Fifteen’, as a more overt celebration of their Solera system of maturation.
Commenting on the news, Claudia Falcone, Glenfiddich Global Brand Director, said: “We wanted to emphasise Glenfiddich’s special provenance and unique heritage with this stylish new design, drawing cues from the special place where our liquid is produced. Our flagship range of expressions are some of the world’s best-selling and most awarded single malts, so it was really important to reflect the undoubted quality of the liquid with a stunning and contemporary look.”
The new Glenfiddich packaging will initially roll out later this month in the UK and US, before rolling out internationally. The brand also plans to revamp its 18 Year Old Small Batch expression in 2020.
Posted by Steve Rush