Tuesday, June 04, 2019

BASIL HAYDEN'S ANNOUNCES THE LAUNCH OF NEW RYE EXPRESSION

Beam Suntory, has today announced the launch of a new limited-edition expression, from its Basil Hayden's brand.

Basil Hayden's Caribbean Reserve Rye (40% ABV) is a blend of 8 Year Old Kentucky straight rye whiskey and 4 Year Old Canadian rye whisky, which have been finished in Black Strap Rum casks.

Basil Hayden's Caribbean Reserve Rye

This latest Basil Hayden's release, is said to deliver notes of caramel, brown sugar, soft rye and vanilla on the nose, followed by notes of rye, sweet and spiced brown sweets and a woody accent on the palate.

Basil Hayden's Caribbean Reserve Rye, follows on from its Basil Hayden's Rye and Basil Hayden's Two by Two Rye whiskey expressions, along with the introduction of the brand's permanent expression; Basil Hayden's Dark Rye.

Commenting on the launch, Rob Mason, Vice President Marketing, Whiskey at Beam Suntory, said: "With the release of Caribbean Reserve Rye, we wanted to give our fans a fun whiskey expression that you can bring out and share during warmer weather occasions, whether that's mixing it up at an outdoor barbeque or gifting it for a housewarming celebration. As a brand that has always broken traditional whiskey expectations, we're excited to help our fans discover new, interesting ways to enjoy the rye category, and Caribbean Reserve Rye does just that."

Basil Hayden's Caribbean Reserve Rye, will be available later this month from specialist retailers in the US, for a RRP of $44.99 - 750ml.

Posted by Steve Rush