Tuesday, April 23, 2019

EVAN WILLIAMS LAUNCHES NEW APPLE FLAVOURED BOURBON EXPRESSION

Heaven Hill Brands, has announced the launch of a new apple flavoured expression, from its Evan Williams Bourbon range.

Evan Williams Apple (35% ABV) is the latest flavoured expression from the world’s second largest-selling bourbon brand.
Evan Williams Apple

Said to be a natural fit for the Evan Williams flavour lineup, apple has seen heightened success across the brown spirits category as the flavour surpasses honey in popularity according to IWSR.

Commenting on the news, Julie Cole, Evan Williams Brand Manager, said: “Evan Williams Apple is an approachable flavour that stays true to the quality of Evan Williams Bourbon and personality of the brand. We look forward to bringing in new consumers to the Evan Williams franchise, as well as giving our current consumers more choice.”

Evan Williams Apple, will be available in the US this summer, for a RRP of $14.99 – 750ml.

Posted by Steve Rush