Wednesday, March 27, 2019


Diageo, has announced the launch of a new 12 Year Old rye expression, from its Kentucky based Bulleit brand.

Bulleit Rye 12 Year Old Straight American Whiskey (46% ABV) which was produced using a mash bill of 95% rye and 5% malted barley, was matured in new charred oak barrels for a minimum of 12 years.

Bulleit Rye 12 Year Old Straight American Whiskey

This latest release, is the fifth bottling in the Bulleit Frontier whiskey range, which also includes Bulleit Bourbon, Bulleit Rye, Bulleit Bourbon 10 Year Old and Bulleit Barrel Strength expressions.

Commenting on the launch, Ed Bello, Bulleit Frontier Whiskey US & Global Brand Director, said: “When we introduced Bulleit Rye, it changed the game for the category, and positioned us as a brand willing to take chances and try new things. We’re constantly experimenting and striving to satisfy consumers’ growing appetite for bold, new American whiskeys. Rye remains the fastest growing North American Whiskey segment and Bulleit Rye has been the number one super premium Rye brand for the last six years.”

Bulleit Rye 12 Year Old Straight American Whiskey, will be available later this month, in limited quantities, across the US, for a RRP of $49.99 – 750ml.

Posted by Steve Rush