Monday, September 10, 2018


William Grant & Sons, has today announced the launch of a new single malt Scotch whisky range, which is said to simplify the taste messaging in the category.

The new range of Aerstone whiskies, are said to showcase two different styles of whisky under the same brand, allowing consumers to easily understand the spectrum of flavours and demystify the traditional and often complex language associated with the category.

Aerstone Sea Cask and Land Cask bottlings

Aerstone Sea Cask 10 Year Old (40% ABV) is said to be a classic Speyside-style single malt with nutty vanilla notes. This whisky develops its character from the time spent aging in warehouses located close to the sea on the Ayrshire coast, giving the whisky a subtle salty note on the finish.

Aerstone Land Cask 10 Year Old (40% ABV) is described as ‘rich and smoky’ and is a peated single malt heroing the use of highland peat in the malting. This whisky’s flavours are developed in warehouses located further inland, allowing the smoky notes to shine through.

Commenting on the launch, Sean Wiemann, Global Innovation Brand Manager at William Grant & Sons, said: “We wanted to create a brand that would allow consumers to make a confident choice and offer a great everyday single malt to complement the rest of our premium portfolio. We recognise that for some consumers, the category is complex and can be intimidating. With Aerstone we want to break down some of those barriers and help simplify single malts, inviting existing malt drinkers and new entrants to learn about all the different flavours and styles of single malt Scotch.”

Aerstone Sea Cask 10 Year Old and Aerstone Land Cask 10 Year Old, will be available later this month from specialist retailers, for a RRP of £30,00 each.

Posted by Steve Rush