Wednesday, August 22, 2018

WILLIAM GRANT & SONS ANNOUNCES THE LAUNCH OF ITS NEW AMERICAN WHISKEY BRAND

William Grant & Sons, has announced the launch of what it describes as “its first from-the-ground-up” American whiskey brand.

Fistful of Bourbon (45% ABV) is a is a 100 percent straight American whiskey, comprised of five straight American bourbons, sourced from across America, which have been aged for at least two years.

Fistful of Bourbon

Fistful of Bourbon, which was blended and created by William Grant & Sons Master Blender Brian Kinsman and William Grant & Sons Whisk(e)y Blender Kelsey McKechnie, is said to deliver green, leafy floral notes, along with soft spices and hints of nutmeg; buttery toffee, cinnamon and liquorice.

Commenting on the launch, Kelsey McKechnie, said: “There’s an art and science to blending — and Fistful is a balance of both, Our creative process combined the art of nosing along with our vision for the whiskey and the science of blending different bourbons to create a unique taste all its own. We’re excited to showcase William Grant & Sons’ long-time blending experience by bringing it to the American whiskey scene.”

William Grant & Sons, made its first foray into the world of American whisk(e)y in 2017, when it bought New York state based Tuthilltown Spirits; the producer of the award-winning Hudson Whiskey brand.

Initially launching in Texas later this month, before rolling out across the US later this year, Fistful of Bourbon will be available from specialist retailers, for a RRP of $24,99.

Posted by Steve Rush