The Woodsman (40% ABV) has been matured using a mix of new oak casks from Ohio, and ex-bourbon barrels, double-scorched in Scotland for an extra depth.
This transatlantic partnership is said to make for an especially smooth whisky and gives 'The Woodsman' a truly unique flavour profile for a blended scotch; crafted with younger spirits drinkers in mind.
The tree-inspired bottle with debossed and embossed detail captures the spirit of the great outdoors and is said to give 'The Woodsman' a stylish look and exceptional back bar stand out.
Commenting on the launch, Steven Pearson, Global Marketing Director at Whyte & Mackay, said: “Whyte & Mackay is a company on a mission. We are investing globally in our current portfolio and are committed to innovation, with several new product launches planned over the next 12 months.”
He went onto say: “The Woodsman is a real category disrupter and we’re thrilled to bring this exciting modern spirit to the market. Our research showed us there are younger consumers drinking across several categories but avoiding Scotch because they’re put off by traditional category cues.”
He concluded by saying: “We recognised this as an opportunity to tap into the continued growth in brown spirits drinkers and bring to market a blended scotch with a unique flavour profile and a rich and innovative production story. The Woodsman will add value to the category while standing out as a differentiated offering against mainstream promoted blends.”
Last week, Whyte & Mackay re-launched its Highland single malt whisky brand Fettercairn, with four new expressions. It also recently completely overhauled its Jura single malt brand and re-launched its Tamnavulin range.
The Woodsman, will be available later this month from specialist retailers, for a RRP of £28.00
Posted by Steve Rush