Thursday, August 02, 2018


Jack Daniel’s, has announced the launch of a new permanent expression, exclusive to global travel retail.

Jack Daniel’s Bottled-in-Bond (50% ABV) which has been charcoal mellowed and matured in new American oak barrels crafted by its own coopers, is said to be a bold Tennessee whiskey, with rich flavours complemented by classic Jack Daniel’s smoothness.
Jack Daniel's Bottled-in-Bond

Whiskey making in the 1800’s too often produced sub-par, counterfeit and even dangerous spirits. Drinkers at times weren’t sure of what exactly they were drinking or being served. To bring a high level of safety and consistency to American whiskies, the United States Congress passed the Bottled in Bond Act, which certified the quality of whiskey carrying that designation.

Whiskey had to be aged at least four years and bottled at 100 proof/50% ABV at one distillery during a single season. The Bottled in Bond Act was passed in 1897. Mr. Jack began putting his Tennessee Whiskey in the now-familiar square bottle two years earlier in 1895. This new release replicates the rules that were set more than 120 years ago.

Commenting on the launch, Marshall Farrer, Senior Vice President and Managing Director Of Brown-Forman Global Travel Retail, said: “One of Jack Daniel’s most famous sayings was, ‘Every day we make it, we’ll make it the best we can,’ and the distillery in Lynchburg has been making the iconic Tennessee whiskey that way every day for over 150 years. In many ways, the introduction of Jack Daniel’s Bottled-in-Bond is a step back into the early days of the distillery when Jack Daniel was pioneering the craft of making Tennessee Whiskey. We think so much of this whiskey that we are making it a permanent member of the Jack Daniel’s Family of Brands – a cautious step we take only with the most special of new products.”

Jack Daniel’s Bottled-in-Bond, will be available later this summer from global travel retail outlets, for a RRP of $37.99.

Posted by Steve Rush