Chivas Regal XV (40% ABV) which has been named in a nod to both the age statement and the style of traditional Cognac classification, has been finished in Grande Champagne Cognac casks.
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| Chivas Regal XV |
Chivas says that it is shaking up the Scotch whisky category with the launch of Chivas Regal XV, by creating a blend that challenges conventions around how and when to enjoy Scotch whisky; created to be enjoyed as part of a high-energy, celebratory moment, Chivas XV proves that a serious whisky doesn’t need a serious setting to be enjoyed.
Chivas Regal XV, is said to have the perfect taste profile for a wide range of contemporary serving styles, encouraging whisky fans to enjoy their favourite spirit in a whole new way - from Chivas Regal XV shots to cocktails designed to emphasise the quality and rich flavour of the whisky during high-energy celebrations.
Commenting on the launch, Richard Black, Global Marketing Director at Chivas Regal, said: “We know that Scotch whisky fans love Chivas’ generous house style but are also looking to experiment with new tastes, and find new ways in which to enjoy their favourite spirit. Enter Chivas XV – the perfect expression for those who want to celebrate life with a truly luxurious and unique spirit that has been designed specifically with the energy of the consumption occasion in mind. A disruptive move for the category, Chivas XV presents a more contemporary side to Scotch, and encourages whisky drinkers to create memorable experiences that live on long after the celebration.”
Chivas Regal XV, will be available later this month exclusively through Travel Retail outlets, for a RRP of £69.00. It will then roll out globally from October 1st.
Posted by Steve Rush