Monday, July 23, 2018

BASIL HAYDEN'S LAUNCHES NEW LIMITED-EDITION BOURBON AND RYE BLEND

Beam Suntory, has announced the launch of a new limited-edition expression from its Basil Hayden’s Bourbon brand.

Basil Hayden’s Two by Two Rye (40% ABV) has been produced using a blend comprised of: 5 Year Old Kentucky Straight Ryes, 7 Year Old ‘high rye’ Kentucky Straight Rye, 13 Year Old Kentucky Straight Bourbon and a 6 Year Old Kentucky Straight Bourbon.

Basil Hayden's Two by Two

Basil Hayden’s Two by Two Rye, is said by the brand to break category norms and offers whiskey fans the best of both worlds: the full spiciness of rye, complemented by the sweet characteristics and finish of bourbon.

This latest launch, builds on the momentum set by the brands recent launches, which include: Basil Hayden’s Rye Whiskey and Basil Hayden’s Dark Rye.

Commenting on the news, Rob Mason, Vice President Marketing, Whiskey at Beam Suntory, said: “Basil Hayden’s has always been known for its distinctive spicy finish, so innovating in the rye category continues to be an exciting venture for the brand, especially as interest in the category grows exponentially. While Basil Hayden’s Two by Two Rye upholds our trademark spice and approachability, this blend also challenges the status quo and encourages fans to discover the versatility of rye.”

Basil Hayden’s Two by Two Rye, is now available in the US from specialist retailers, for a RRP of $44.99 - 750ml.

Posted by Steve Rush