Thursday, April 12, 2018

THE FAMOUS GROUSE ANNOUNCES THE LAUNCH OF NEW CASK SERIES

The Famous Grouse, has announced the launch of the first expression in a new series of blended Scotch whiskies, which have been described by the brand as ‘everyday premium’ whiskies.

The Famous Grouse Bourbon Cask (40% ABV) has been blended using a high proportion of whisky matured in American Oak and first fill bourbon casks.

The Famous Grouse Bourbon Cask

Developed by The Famous Grouse’s Master Blender, Kirsteen Campbell, the Cask Series is said to offer lovers of blended whisky an affordable way to enjoy new whisky styles, which incorporate flavours imparted from specially selected oak casks.

Commenting on the news, Kirsteen Campbell, Master Blender of The Famous Grouse, said: “The casks we use to mature the whisky are such an integral part of bringing the product to life.  Each cask is unique and each brings something different to the spirit. For The Famous Grouse, we place such a lot of importance on the quality of our wood that we wanted to develop a range to really highlight and celebrate all that this adds to the whisky.  The Cask Series is designed to showcase how different types of oak cask can influence flavour, delivering a range of wonderful flavours to appeal to a wide range of consumers.”

The Famous Grouse Bourbon Cask, which will be followed by a number of other releases aged in different cask types, will initially be available exclusively from Tesco in the UK, for a RRP of £19.00.

Posted by Steve Rush