The first of range to be relaunched will be its ‘Connoisseurs Choice’ series, which marks its fiftieth anniversary this year. The series was first pioneered in 1968 by George Urquhart, at a time when very few whiskies were bottled as single malts.
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| Gordon & MacPhail announces the relaunch of its single malt Scotch whisky portfolio |
The 122 Year Old, family-owned company is streamlining its existing portfolio into five distinct ranges: ‘Discovery’, ‘Distillery Labels’, ‘Connoisseurs Choice’, ‘Private Collection’ and ‘Generations’. Each of which is said to celebrate Gordon & MacPhail’s single-minded commitment to the art of Scotch whisky maturation.
Commenting on the news, Stephen Rankin, Director of Prestige at Gordon & MacPhail, said: “Gordon & MacPhail has a 122-year history of forging strong and lasting relationships with distillers across Scotland and our loyal consumers. With four generations of experience in the whisky industry, we have continually evolved, innovated, and grown. As we begin a new chapter, we are streamlining our portfolio to make it more accessible for our consumers, placing their desire for products with heritage, authenticity, and provenance at the heart of each range. We want to take malt whisky lovers on a journey that will help them explore beyond their usual whisky choices.”
The relaunched ‘Connoisseurs Choice’ series, will be followed by the launch of the new ‘Discovery’ range in late spring, the ‘Distillery Labels’ series in the summer and new look ‘Private Collection’ range in the autumn. This will then be followed by the unveiling of a new ‘Generations’ series, the date of which is still to be confirmed.
The bottlings in the new Gordon & MacPhail ‘Connoisseurs Choice’ series, will very in RRP, from £70.00 to £500.00.
Posted by Steve Rush