The Glenlivet Code (48% ABV) is being released without cask information or tasting notes to take whisky connoisseurs on a journey of discovery, whilst also putting their single malt whisky knowledge to the test.
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| The Glenlivet Code |
This latest release, which follows on from last years equally secretive Cipher bottling, is said to be inspired by iconic British code breakers, and delivers a labyrinth of flavours that will test the senses of even the most discerning whisky drinker.
The Glenlivet Code launch, is being supported by an interactive digital experience, which invites whisky connoisseurs to scan a code on the back of their bottle carton using the Shazam app to enter a virtual underground room. Here, they will be greeted by a hologram of The Glenlivet’s Master Distiller, Alan Winchester, who will challenge them to decode the taste of the liquid by selecting four aromas for the nose and four flavours for the palate from thousands of possible combinations.
After decoding the flavours of the whisky, participants will be given a score which they can post on social media to see how they rank against their peers. The official tasting notes won’t be revealed until the end of the year to give single malt enthusiasts the time to discover and enjoy the liquid themselves.
Commenting on the launch, Alan Winchester, said: “With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet. This year’s limited edition is a labyrinth of flavours that will test the senses of even the most discerning whisky drinker and we’re excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.”
The Glenlivet Code, will be available later this month from specialist retailers, for a RRP of $120.00.
Posted by Steve Rush