Tuesday, March 06, 2018

BERRY BROS & RUDD ANNOUNCES THE RETURN OF OLD POTRERO 18TH CENTURY STYLE WHISKEY

Berry Bros. & Rudd, has announced that after an absence of 15 years, Old Potrero 18th Century Style Whiskey, will be available to buy from its retail stores and via its online shop.

Old Potrero 18th Century Style Whiskey (51.2% ABV) is made from 100% malted rye grain which is distilled exclusively in copper pot stills, before being aged in a combination of new and second-fill lightly toasted, fine-grain American oak barrels.
Old Potrero 18th Century Style Whiskey

First released in 1996, Old Potrero has built a global reputation as one of the foremost American craft whiskies and the first to be released since Prohibition. Produced by what was Anchor Distilling Company, Old Potrero was the brainchild of Fritz Maytag the distillery’s owner and was named after the distillery’s location on Potrero Hill, San Francisco.

Maytag was a true pioneer of the USA craft brewing and distilling movement.  At a time when American Whiskey was relatively unpopular he realised a bold vision to shake up the category and created Old Potrero as a whiskey reminiscent of the original style of the late 1700’s.

This limited release, which follows on from the recent news of Berry Bros & Rudd acquiring a majority sharehold in Hotaling & Co. (previously Anchor Distilling Company), marks 15 years since Old Potrero was last shipped to the UK. After 2003, increased demand and limited production of the San Francisco whiskey had meant that all stock was retained in the local USA market.

Describing the tasting notes of Old Potrero 18th Century Style Whiskey, Robert Whitehead, Senior Sales and Spirits Buyer at Berry Bros. & Rudd, said: “The cinnamon, nutmeg and peppery nose immediately thrusts the spicy signature of Rye into the forefront of the conversation, with the savoury palate and moreishly dry finish confirming that impression. The gentle toasting of the barrels allows the oak to speak more quietly than in many American whiskies moving more towards complex pecan and walnut rather than luxuriant macadamia.”

Old Potrero 18th Century Style Whiskey, is now available from Berry Bros. & Rudd, for a RRP of £85.00.

Posted by Steve Rush