The contract is being announced today as part of a trade mission by the Irish government’s Department of Agriculture, Food and the Marine in association with Bord Bia, the Irish Food Board.
|Walsh Whiskey Founder Bernard Walsh and|
Woodman Wine & Spirits Inc Chief Executive Russell Woodman
Under the terms of the new contract, Woodman Wines & Spirits Inc, will become the sole agent for the complete Walsh Whiskey portfolio in Canada, which is comprised of 10 whiskey’s; Writers’ Tears Copper Pot, Writers’ Tears Red Head, Writers’ Tears Cask Strength, The Irishman Founder’s Reserve, The Irishman Single Malt, The Irishman 12 Year Old Single Malt, The Irishman 17 Year Old, The Irishman Founder’s Reserve Marsala Cask Finish, The Irishman 12 Year Old Single Malt Marsala Cask Finish and The Irishman Cask Strength.
The Walsh Whiskey Distillery, has been exporting Writers’ Tears to Canada since 2013, in association with Woodman Wine & Spirits. Ontario’s economy is valued at €495bn (C$763bn) and is Canada’s most populous State with 14 million people, many of whom live in the Canadian capital of Ottawa and cosmopolitan Toronto.
Commenting on the news, Bernard Walsh, Founder and Managing Director of Walsh Whiskey, said: “Having watched Writers’ Tears - Copper Pot achieve great success under Woodman’s guidance, especially in places like Toronto, we now have great confidence in what Woodman Wines & Spirits can do with our entire portfolio. If my own experiences here as an Irish man are anything to go by, then The Irishman range of whiskeys will soon be beneficiaries of a great company and beneficial to great company…if you see what I mean!”
Canada is a Top 10 market and one of the fastest growing markets worldwide for Irish whiskey. In the first 10 months of 2017, the category grew by 20.5%.
Posted by Steve Rush