The partnership which will also include support of the Ricoh Women’s British Open, will showcase the brands full range of single malt Scotch whiskies, including some new limited editions, aimed at both golf fans and whisky aficionados alike.
|Loch Lomond announces five year partnership with The Open|
Known as “The One”, The Open is the most international of the major championships with qualifying events across five continents. The Championship is also broadcast to 600 million households in almost 200 countries around the world.
Whisky and golf are recognised as being among Scotland’s most famous products. Studies suggest that there is a close affinity between the two industries with many golf fans also demonstrating a passion for Scotch.
Commenting on the news, Colin Matthews, CEO of Loch Lomond Group, said: “We are extremely proud to have agreed this prestigious partnership and association with The R&A for The Open and the Ricoh Women’s British Open. There is an incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world. There is also a great fit between those who follow golf and whisky, with research showing clearly that many golfers across the world enjoy a regular dram.”
He went onto say: “Our partnership with The R&A is the perfect means for Loch Lomond Whiskies to use the fabulous platforms of both championships to grow further, both in the UK and internationally, and it also demonstrates our strong commitment and ambition to becoming a premium global brand.”
Loch Lomond’s partnership with The Open is effective immediately and will run until 2022. The five-year period includes the playing of the landmark 150th Open in 2021 at St Andrews.
Posted by Steve Rush