Tuesday, February 27, 2018


Diageo has announced the launch of Jane Walker, its first-ever female iteration of the brand's Johnnie Walker Black Label blended Scotch whisky.

Replacing the brands signature Striding Man logo, the Jane Walker icon will debut on the special-edition bottling, which will be released in the US next month, to coincide with Women's History Month and International Women's Day.
Johnnie Walker Black Label - Jane Walker Special-Edition

Diageo has also announced that it will be donating $1 for every bottle of the Jane Walker special-edition, to organizations that champion women's causes, with a total donation of up to $250,000, including a donation of $150,000 to the Elizabeth Cady Stanton and Susan B. Anthony Statue Fund and its Monumental Women campaign.

For more than a century, the Striding Man has been a Johnnie Walker icon and an important part of the brand's history. While his look has had subtle changes over the years, he has always conveyed the brand's unique point of view and symbolized moving forward. As a brand that has stood for progress for nearly 200 years, Johnnie Walker has said that it is proud to take this next step forward by introducing Jane Walker as another symbol of the brand's commitment to progress.

Women have played a significant role in the brand's history dating back to 1893, when John Walker & Sons purchased the Cardhu distillery from Elizabeth Cumming. Cardhu is one of the single malts that comprises Johnnie Walker Black Label and is considered the heartbeat of the blend. Elizabeth Walker, the wife of founder John Walker, was also fundamental to the creation of their own blended whisky, working alongside John and their son Alexander in the original Walker grocery shop. Today, nearly 50 percent of the brand's 12 expert blenders are women.

Commenting on the news, Stephanie Jacoby, Vice President of Johnnie Walker, said: "Important conversations about gender continue to be at the forefront of culture and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organizations that share our mission. We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality."

The special-edition Johnnie Walker Black Label Jane Walker bottling, will be available next month from specialist retailers across the US, for a RRP of $34.00.

Posted by Steve Rush