Thursday, January 11, 2018

JOHNNIE WALKER LAUNCHES NEW BLENDERS' BATCH BOTTLING

Diageo has announced the launch of a new travel retail exclusive expression, from its Johnnie Walker Blenders’ Batch range of blended Scotch whiskies.

Johnnie Walker Blenders' Batch Sherry Cask Finish 12 Year Old (40% ABV) has been blended using whiskies from a number of Diageo distilleries, including Blair Athol, Cardhu and Strathmill.

Johnnie Walker Blenders' Batch Sherry Cask Finish 12 Year Old

The Johnnie Walker Blenders' Batch, is a series of whiskies crafted with the freedom to create blends that challenge whisky making traditions. The result is a unique series of experimental whiskies which are said to deliver distinctive flavours and amazing serves.

The experiment behind this latest release took inspiration from the iconic Johnnie Walker Black Label, which has been crafted with an element of sherry cask maturation for over a hundred years. Inspired by this process, the whisky makers at Johnnie Walker wanted to delve deeper and explore the fruity notes that sherry cask maturation brings to the taste of whisky.

Commenting on the launch, Aimée Gibson, Johnnie Walker Whisky Maker, said: "Johnnie Walker Blenders' Batch whiskies are the result of bold experiments that push the boundaries in flavour. Taking inspiration from the element of sherry cask maturation in Johnnie Walker Black Label, I was intrigued by the rich and fruity taste it added to the blend. It inspired me to experiment with the sherry cask finish to awaken more of these fruity notes and to add a unique flavour dynamic."

She added: "The outcome has been extraordinary; Johnnie Walker Blenders' Batch Sherry Cask Finish is a fantastically sweet and rich whisky. It's the perfect introduction for those who are new to Scotch Whisky, but will also excite seasoned whisky lovers."

This latest Blenders’ Batch release follows on from their Wine Cask Blend, Rum Cask Finish and Batch Espresso Roast variants, which launched at last year’s Diageo World Class Bartender of the Year Final in Mexico.

Johnnie Walker Blenders' Batch Sherry Cask Finish 12 Year Old, will be available later this month through Travel Retail outlets, for a RRP of £26.50.

Posted by Steve Rush