Friday, November 03, 2017


Leading online sprits retailer Master of Malt, has announced that for the fourth year running it’ll be giving away over £150,000 worth of whisky and other fine spirits on the run up to Christmas, as part of its ‘Whisky Santa’ campaign.

Since launching in 2014, Master of Malt’s multi-award-winning ‘Whisky Santa’ campaign, has been granting wishes to lovers of fine spirits around the world on Twitter and Facebook via the #WhiskySanta hashtag.

Master of Malt announces £150,000 Whisky Santa giveaway

This year ‘Whisky Santa’ will also be surprising thousands of lucky shoppers on with unexpected Christmas gifts at the checkout, from free drams of unusual and rare spirits, to full bottles worth hundreds of pounds - some will even receive their entire order completely free!

The Whisky Santa campaign, will again also include an additional extra-special gift that will be up for grabs each week. Above and beyond the regular wishes, Whisky Santa will be letting Master of Malt’s followers know when to place their ‘Super Wishes’ for these incredible gifts, the first of which will be announced on Monday November 6th. Last year’s Super Wish gifts included drams of the rare-as-hen’s-teeth Buffalo Trace Antique Collection whiskeys and a full bottle of luxurious Macallan M single malt Scotch whisky.

Commenting on the news, Kristiane Sherry, Master of Malt Web Editor, said: “We are incredibly excited and mildly terrified that #WhiskySanta has confirmed he will be returning to spread his special blend of spirited festive cheer to drinks enthusiasts the world over.”

Over the last four years, the campaign has won a number of awards, including the Best Digital & Social Media Campaign at the International Spirits Challenge, as well as the Best Social Media Campaign and Best Marketing & Advertising eCommerce Campaign at the eCommerce Awards.

Posted by Steve Rush