Wednesday, October 04, 2017

IRISH DISTILLERS LAUNCH 2017 MIDLETON VERY RARE BOTTLING AND NEW PRIVATE MEMBERS CLUB

Irish Distillers, has today announced the release of its latest Midleton Very Rare bottling, along with the launch of a new private members club.

Midleton Very Rare 2017 (40% ABV) is the 34th edition of the renowned and highly collectable series of Irish whiskeys, first unveiled in 1984. This latest release has been blended from a hand selected batch of ex-bourbon barrels ranging from 12 to 32 years old in age.

Midleton Very Rare 2017

Coinciding with the Midleton Very Rare 2017 launch, Irish Distillers also launched the Midleton Very Rare Cask Circle, a private members club offering whiskey enthusiasts and collectors the chance to obtain their own cask of Midleton Very Rare Irish whiskey, from a variety of exceptional casks hand selected by Master Distiller, Brian Nation.

The Midleton Very Rare Cask Circle programme boasts an array of different whiskey styles and ages, from 12 to 30 years old, that have been matured in a range of cask types including Bourbon, Sherry, Malaga, Port, Irish Oak and Rum.

Described as signalling a new era for luxury Irish whiskey, Midleton Very Rare Cask Circle, will give its members access to the Distillery Concierge, a unique service that will assist members in every detail of their personal experience. From choosing their whiskey to planning an extended itinerary, the Concierge allows guests to discover the best Ireland has to offer, from world class golfing at illustrious courses to exploring some of the most picturesque scenery in the world.

Commenting on the launch, Jean Christophe-Coutures, Chairman and CEO at Irish Distillers, said: “Irish Distillers introduced the world to luxury Irish whiskey back in 1984 and Midleton Very Rare has since become the embodiment of exceptional quality, craftsmanship and collectability. The unveiling of the Midleton Very Rare Cask Circle Club and the new Midleton Very Rare Vintage Release heralds a new era for luxury Irish whiskey and is testament to the growing demand for our finest, prestige Irish whiskeys around the world.  We are proud of our position as long-standing guardians of our sector and we look forward to welcoming new additions to the Midleton Very Rare range in the years to come. Today’s launch allows Midleton Very Rare to further build upon its position as the pinnacle of Irish whiskey.”

Midleton Very Rare 2017, will be available later this month in the USA, Canada, Ireland and Ireland Travel Retail, for a RRP of €180.00.

Posted by Steve Rush