Wednesday, September 06, 2017

JACK DANIEL'S LAUNCHES NEW TENNESSEE RYE WHISKEY

Brown-Forman, has today announced the launch of a new rye expression from its Jack Daniel’s Tennessee whiskey brand.

Jack Daniel’s Tennessee Rye (45% ABV) is made up of a mash bill consisting of 70% rye, 18% corn and 12% malted barley, and undergoes Jack Daniel’s signature charcoal mellowing process prior to being aged in American oak barrels.
Jack Daniel's Tennessee Rye Whiskey

Jack Daniel’s Master Distiller Jeff Arnett and his team have created a whiskey which is described as “spicy in flavour but sippin’ smooth in character”. Delivering notes of soft fruits, rye spice and oak on the nose, followed by notes of caramel, dry baking spice and peppery rye on the palate.

Commenting on the launch, Master Distiller Jeff Arnett, said: “Our whiskey-making process is so special, and it just makes sense for us to create our version of one of America’s first whiskeys. This is rye whiskey made Jack’s way. We think our grain bill provides the ideal taste and character – one that’s bold and balanced and not dominated by one flavour.”

Back in February 2016, Jack Daniel's announced the US wide release of its Single Barrel Rye whiskey, which launched in the UK earlier this year.

Jack Daniel’s Tennessee Rye, will be available across the US from October, for a RRP of $26.99.

Posted Steve Rush